5 Asserting Reasons Why SEO is Better than PPC

Conflicting opinions galore as to who is better than whom when it comes to a comparison between SEO and PPC. Experts are of the opinion that both “Search Engine Optimization” and “Pay per Click” are technically separate identities but somewhat interdependent as both of them work towards the goal of extensive online publicity via the search engine module.

Controversies do crop up at some point of time or the other as web experts sometimes provide a biased feedback and rate a particular service ahead of other. This utterly confuses customers and they take a wrong decision regarding their business. But one need to observe it from a non-biased point of view taking into account facts, studies, statistics and extensive research work. Both SEO as well as PPC is required by individuals and companies alike but in the present day scenario, SEO rules the digital marketing world through its vast reach and therefore it is way ahead of PPC when it comes to reaching out to an extensive audience, both locally as well as globally. Therefore, the verdict is - SEO certainly has a distinct advantage over PPC and this is a fact.

Now there should be reasons to support the verdict and I am pointing out those reasons in a much more descriptive manner for a better understanding.

Pay per Click (PPC) happens to be a cosmetic solution to your marketing woes which do have some impact upon your revenue generation but not in its entirety. It is somewhat a temporary solution and tasting success totally depends upon the whims and fancies of customers, not ignoring the core aspect - web search pattern of customers. Running a PPC campaign for your online business can generate revenues but again that is NOT a guarantee in any form. The ‘click through rate’ always does not tell a true story and this is when entities as well as individuals are misguided and take a wrong business decision. PPC is somewhat a waste of money and entities who have a huge financial base indulge in a PPC campaign or for that matter all kinds of paid form of online business promotion.

Search Engine Optimization (SEO) on the other hand truly deserves all the kudos as customers rely on search engines like Google for finding their wares and services online in jiffy. So, churning out natural / organic search search results is the work of search engines which they perform quite efficiently. Therefore, to be found on Google naturally is what search engine optimizers perform and that is all about White Hat SEO. Natural is always better than tailored on any given day and this is time and again proved by SEO and also by the critics of SEO.

SEO is a clear winner and there is no ambiguity in it. Naturally ranking in search engines is always a great feeling and Google gives huge importance to natural SE traffic and natural ranking. Ad sponsored links and purchased Ads on Google search is always viewed by Google in a negative perspective or I would say in ‘low esteem’. So, you can well imagine the importance of organic search results, both from the customer’s point of view and also from the perspective of Google Yahoo or Bing.

It is to be noticed that you can be in the first page of Google search for a multitude of anchor text and search terms within a specified day but the crux of the matter is, PPC is a paid form of advertising that appears on the right hand side of Google search result pages but the fact is, visitors always prefer to go for the organic search results as produced by the search engines rather going for the paid form of results generated. Companies do spend a huge amount on PPC when compared to SEO service but in the long term, it is search engine optimization that yields the best results for small and mid sized enterprises who look for a cost effective yet an efficient form of marketing strategy.

The trust factor among your visitors for natural search is far higher than paid form of advertisement and this can be proved with behavioral as well as psychological theories. People are well aware of Ad sponsored links and they think them to be somewhat manipulated and do not go for them. It has become a mindset among online visitors that paid form of advertisement is fake or unreal and they instead go for organic searches which they think to be authentic. SEO has therefore become the most preferred form of online marketing activity among enterprises who think of attaining that top organic ranking in Google to be in the eyes of their customers.

So, it can be well and truly said that SEO rules the web marketing world with its simple yet effective market tactics that go a long way to produce the desired results in an authentic manner. Nothing manipulated, all natural. PPC being a paid form of marketing technique fails to generate the trust in the mind of online visitors and therefore fast losing its charm among the general audience. 

The takeaway from this short blog post by 'SEO service Malaysia' is, SEO is a clear winner when it comes to attracting your business prospects online in a cost effective manner and produce the desired effects in the long run, both in customer base expansion as well as in revenue generation.